The Current

During the Thanksgiving season we are reminded to be grateful for the many good things – the great things – that surround us. In our experience it never fails that...

I don’t keep clocks in my house. When I was thirteen, I began to have anxiety attacks. This was after my first dog died. I was wearing a silver, glitter...

If you follow B2B marketing, you’ve likely heard the stat: buyers do at least 70% of their research before they contact sales. And they’re pretty specific about what they want...

I’ve struggled to define and to find creativity. I was never the skilled artist or the crafty person. My homemade birthday cards included scribbly stick figures in blue ballpoint pens...

We’re always preaching about how important consistency, passion, connection, and clarity are to building and maintaining a strong brand. So we thought we’d highlight some examples by sharing brands we...

Remember Indiana Jones meeting the knight in Indiana Jones and the Last Crusade? It was the end of an intricate quest; Indy followed a series of leads, overcoming obstacles and...

Picture it: Hollywood, 1930s. Movie studio execs sit around a mahogany table in a smoky room, trying to increase ticket sales. They look at the numbers, and they see the pattern: their...

Unless you happen to be on a reality show, this isn’t a great opening line. In real life, if you tried to start your personal relationships like this, you’d probably…not have many...

From Texaco Star Theater to SoFi Stadium in California, the sponsorship landscape has always been about establishing trust, but the tactics have evolved a lot over the past decades. of people...

You see the phrase content marketing everywhere these days. So much so, it almost feels overused.  But the concept behind content marketing is solid, especially as digital-native Millennials now represent...