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If you follow B2B marketing, you’ve likely heard the stat: buyers do at least 70% of their research before they contact sales. And they’re pretty specific about what they want to see. Check out some tactics that TrustRadius says are among the top three most influential resources for technology buyers.
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Free Trial or Account
If I’m a buyer doing my own research, I want firsthand experience with your product before I buy it. Remember, I’m spending a lot of money, and budgets are tight.
Product Demo
You can tell me what you do…but it’s MUCH more effective if you show me. Walk me through it, or show me a video that speaks to my use case so that I know that your product will work for me.
![an illustration of two business people with the number 74%](https://mahalodigital.com/wp-content/uploads/2023/11/image-2.png)
![an illustration of people in an office with the number 61%](https://mahalodigital.com/wp-content/uploads/2023/11/image-3.png)