The Current

Imagine scaling personalized marketing campaigns in seconds, fueling creativity with ease, and analyzing customer data with unparalleled efficiency. That's the power of GenAI, and it's revolutionizing the marketing landscape. GenAI...

In regular conversations, I tend to listen more than speak. I have identified listening as one of the most helpful and even necessary practiced skills. So, you may be confused...

Ever heard a symphony warming up? The individual instruments might be beautiful, but the sound can be…grating. One-off marketing efforts are just the same. Without an overarching vision, they can...

Digital marketing is like running a marathon, but sometimes you need a sprint. Projects pile up, deadlines loom, and internal resources are stretched thin. That's where Mahalo's Rapid Response Model...

Sometimes I think about the nights in my childhood when I couldn’t sleep. When it was so warm and the crickets were screaming. It must have been summer, but my...

I go to family dinners often. I remember lots from my childhood, too. My grandma always has her nails painted red, it’s her favorite color. At one of these dinners...

We can hardly believe we’ve arrived at another holiday season. Working through our many and varied December traditions, we’re remembering how important humor is.  And we’ve realized it’s been awhile...

During the Thanksgiving season we are reminded to be grateful for the many good things – the great things – that surround us. In our experience it never fails that...

I don’t keep clocks in my house. When I was thirteen, I began to have anxiety attacks. This was after my first dog died. I was wearing a silver, glitter...

If you follow B2B marketing, you’ve likely heard the stat: buyers do at least 70% of their research before they contact sales. And they’re pretty specific about what they want...