The Current

Landing pages that include video lead to an 80% increase in conversion rate. Hubspot > How many times do you hear people say, “I’m a visual person.” Spoiler alert: Everyone...

Quick: think of the best marketing spot you ever saw. Can you remember the name of the company or at least something about what they do? If they did their...

In the Team Promise section of our strategic plan we say: “We practice gratitude. Because it improves us and our relationships with others. Living in gratitude requires us to observe...

Suddenly, everything I see is a type of circle. The music I play on my record player—a circle. The lentils I cooked last night—circles. The bracelet that is hitting my...

Halloween is almost upon us, and it’s one of our favorite holidays. Since it’s full of tricks and treats, we got to musing about what icons of this tradition could...

In today's crowded marketplace, generic marketing strategies often blend into the background. To truly captivate your audience and drive results, your marketing needs to stand out. In fact, 78% of...

I've always loved things that are distinctly human: mixing up words by mistake because your mind is moving quickly (Paul Simon and Fart Artgunkel); tripping over your feet from nothing;...

Competing priorities. Internal hurdles. Resource constraints. Are organizational storm clouds leaving your marketing plans grounded? Fear not. With more than 20 years of experience, Mahalo is your trusted navigator, dedicated...

I worry that if I stop and smell the flowers, a bee will go up my nose. That happened once to some kid I knew in elementary school. Not like...

Imagine scaling personalized marketing campaigns in seconds, fueling creativity with ease, and analyzing customer data with unparalleled efficiency. That's the power of GenAI, and it's revolutionizing the marketing landscape. GenAI...