
Pensando | Giving a Tech Startup a True Voice
Objective
Redesign brand identity to better reflect company mission and goals
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Establish branded splash page to tease the company launch
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Create and launch new company website
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Choose site platform to support NetCommerce integration
Solution
Asset audit and stakeholder interviews to develop key messaging
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Logo exploration
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Website architecture, design, and copy
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Technology audit and selection of optimal site platform
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Invitation-only launch event promotion and support