
Presidio Partner Marketing | Interactive Lead Nurture Campaign
Objective
Develop a multi-step, integrated lead nurture campaign for key partners
…
Take a “choose your own adventure” approach to creative to enhance interaction
…
Build a turnkey program for future expansion to additional partners
Solution
Microsite with interactive experience themed around a fictitious island, organized around joint value proposition of Presidio and VMware
…
Give users the ability to explore at will, according to their pain points and interests
…
Integrate registration for a free tech assessment and a demand-gen program with strategy, messaging, collateral, and solution-specific content
Impact
Aligns Key Stakeholders with Customers and Prospects
…
Turnkey Approach Increases Marketing and Sales Activities
…
Generates Insights to Continually Improve Program
…
Easily Scalable Across Partners