

Objective
Develop a multi-step, integrated lead nurture campaign for the VMware + Presidio partnership
…
Take a “choose your own adventure” approach to creative to enhance interaction
…
Align each company’s marketing and sales activities
Solution
Create a microsite with interactive experience themed around a fictitious island, organized around joint value proposition of Presidio and VMware
…
Redesign + create key solution collateral to adhere to program theme and provide a more consistent user experience
…
Drive traffic to experience via paid and social media channels
…
Integrate registration for a free tech assessment and a demand-gen program with strategy, messaging, collateral, and solution-specific content