Presidio Partner Marketing | Interactive Lead Nurture Campaign
Objective
Develop a multi-step, integrated lead nurture campaign for key partners
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Take a “choose your own adventure” approach to creative to enhance interaction
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Build a turnkey program for future expansion to additional partners
Solution
Microsite with interactive experience themed around a fictitious island, organized around joint value proposition of Presidio and VMware
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Give users the ability to explore at will, according to their pain points and interests
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Integrate registration for a free tech assessment and a demand-gen program with strategy, messaging, collateral, and solution-specific content
Impact
Aligns Key Stakeholders with Customers and Prospects
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Turnkey Approach Increases Marketing and Sales Activities
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Generates Insights to Continually Improve Program
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Easily Scalable Across Partners