Presidio Case Study

Presidio + VMware | Partner Marketing Program

Objective

Develop a multi-step, integrated lead nurture campaign for the VMware + Presidio partnership

Take a “choose your own adventure” approach to creative to enhance interaction

Align each company’s marketing and sales activities

Solution

Create a microsite with interactive experience themed around a fictitious island, organized around joint value proposition of Presidio and VMware

Redesign + create key solution collateral to adhere to program theme and provide a more consistent user experience

Drive traffic to experience via paid and social media channels

Integrate registration for a free tech assessment and a demand-gen program with strategy, messaging, collateral, and solution-specific content