Develop a multi-step, integrated lead nurture campaign for the VMware + Presidio partnership
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Take a “choose your own adventure” approach to creative to enhance interaction
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Align each company’s marketing and sales activities

Create a microsite with interactive experience themed around a fictitious island, organized around joint value proposition of Presidio and VMware
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Redesign + create key solution collateral to adhere to program theme and provide a more consistent user experience
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Drive traffic to experience via paid and social media channels
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Integrate registration for a free tech assessment and a demand-gen program with strategy, messaging, collateral, and solution-specific content