VMware + Presidio B2B Partner Marketing Program

Objective

Increase awareness among targeted audiences about the partnership and joint solutions

Develop a dynamic, integrated demand gen and lead nurture programto drive engagement and generate pipeline

Align each company’s marketing and sales activities to create momentum

Solution

Designed and developed a fun, creatively-themed, interactive microsite promoting the partnership’s joint value proposition to serve as the program hub

Curated and redesigned various content assets to promote key solutions while providing a more engaging and consistent user experience

Drove traffic to microsite experience using paid and social media channels, as well as numerous highly-targeted, multi-touch eNurture campaigns

Implemented clear CTA (Get Free Assessment) across all content, touchpoints and channels to generate drive business

Developed various program-themed sales enablement and field marketing tools and tactics to help teams meet sales pipeline and revenue goals