Increase awareness among targeted audiences about the partnership and joint solutions
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Develop a dynamic, integrated demand gen and lead nurture program to drive engagement and generate pipeline
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Align each company’s marketing and sales activities to create momentum

Designed and developed a fun, creatively-themed, interactive microsite promoting the partnership’s joint value proposition to serve as the program hub
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Curated and redesigned various content assets to promote key solutions while providing a more engaging and consistent user experience
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Drove traffic to microsite experience using paid and social media channels, as well as numerous highly-targeted, multi-touch eNurture campaigns
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Implemented clear CTA (Get Free Assessment) across all content, touchpoints and channels to generate drive business
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Developed various program-themed sales enablement and field marketing tools and tactics to help teams meet sales pipeline and revenue goals