WWT & VMware Case Study

WWT + VMware | Partner Marketing Program


Develop a multi-step, integrated lead nurture program for the VMware + WWT partnership

Promote VMware Cloud Foundation as the first stop on any digital transformation journey

Drive audiences deeper into the WWT Digital Platform and along their respective Buyer’s Journeys

Align each company’s marketing and sales activities


Create an engaging, Destination Transformation themed microsite experience organized around VMware + WWT’s joint value proposition

Redesign + create key solution collateral to adhere to program theme and provide a more consistent user experience

Drive traffic to experience via paid and social media channels

Expose audiences to the highly-curated content to encourage engagement with VMware + WWT in more meaningful ways