Cisco Security & Trust Organization | Defining and Launching an Evolved Vision
Objective
Reframe how Cisco talks about trust to reflect the increased interdependency between Cisco and its customers
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Boost internal and external awareness of the Cisco Security & Trust Organization
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Evolve and broaden the culture’s mindset around cybersecurity
Solution
Refresh the messaging framework for internal and external audiences to convey the Cisco Security and Trust Organization’s evolved perspective on trust
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A revamped manifesto that replaces the typical corporate approach with a more vital, robust, and contemporary one
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B2B marketing collateral assets: discussion guide, infographic, EBC presentation, video series, and other enablement tools