Dell EMC Data Protection

Dell EMC Data Protection | Telling the Next Chapter of an Ongoing Story


Objective

Develop an innovative, attention-grabbing way to tell the “proven and modern” story of Dell EMC data protection solutions

Ensure the creative can adapt for use in new product launches, product updates, sales collateral, and event support for the next several months or longer

Break through the clutter of talking heads and standard motion graphics with something fresh the audience doesn’t usually see

Solution

Create two animated characters personifying the two main qualities of “proven” and “modern” who can talk engagingly about their two viewpoints

Make them anchors of a fictional news magazine-type of show that allows for various ways to convey information while injecting some lighthearted humor

Support/promote characters and their messages with social media and a digital brochure