

Objective
Develop a multi-step, integrated lead nurture program for the VMware + WWT partnership
…
Promote VMware Cloud Foundation as the first stop on any digital transformation journey
…
Drive audiences deeper into the WWT Digital Platform and along their respective Buyer’s Journeys
…
Align each company’s marketing and sales activities
Solution
Create an engaging, Destination Transformation themed B2B microsite experience organized around VMware + WWT’s joint value proposition
…
Redesign + create key solution collateral to adhere to program theme and provide a more consistent user experience
…
Drive traffic to experience via paid and social media channels
…
Expose audiences to the highly-curated B2B content marketing to encourage engagement with VMware + WWT in more meaningful ways