Veritas Trash the Tape

Veritas | Looking Back to Move Forward


Create a fun DM piece that opens the eyes of customers who are still using tape for long-term data retention (LTR)

Promote Veritas LTR solutions as superior to tape

Increase sales pipeline for Veritas LTR solutions


Develop an 80s-themed concept that emphasized the outdated idea of using tape

Mail Walkman-like players with an audiotape spoofing a Casey Kasem-type countdown poking holes in a tape solution

Produce postcard, infographic, and social media ads to support the campaign