![music icon](https://mahalodigital.com/wp-content/uploads/2021/11/Music-On-Button-01.png)
![Veritas Trash the Tape](https://mahalodigital.com/wp-content/uploads/2019/06/Veritas-Trash-the-Tape.png)
Veritas | Looking Back to Move Forward
Objective
Create a fun DM piece that opens the eyes of customers who are still using tape for long-term data retention (LTR)
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Promote Veritas LTR solutions as superior to tape
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Increase sales pipeline for Veritas LTR solutions
Solution
Develop an 80s-themed concept that emphasized the outdated idea of using tape
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Mail Walkman-like players with an audiotape spoofing a Casey Kasem-type countdown poking holes in a tape solution
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Produce postcard, infographic, and social media ads to support the campaign