Who’s Compromising the Company | Demand Generation Program


Develop a comprehensive digital marketing program to raise awareness of and generate demand for Business Continuity and Disaster Recovery (BCDR).

Educate customers on the need for a solid BCDR plan.

Position Rubrik and Microsoft as clear leaders in this space and the joint solution as the best way to prepare for, prevent, and recover from modern data disasters.


Developed engaging, whodunit-themed creative that drives home the central point: in today’s environment, data can be compromised by both internal and external actors. In our tongue-in-cheek approach, the company itself is the victim of the crime while the “clues” and “investigation” convey key messaging.

Created an easy-to-navigate landing page that serves as the program’s hub, as well as multichannel outreach, including social media posts, enurture sequences, an executive door opener, a field event-in-a-box, and paid media.

Developed education and activation assets to empower sales teams to implement the program.