ePlus Cisco Case Study

ePlus + Cisco | Partner Marketing Program


Develop a concerted partner marketing program for the ePlus and Cisco partnership

Emphasize ePlus’s key differentiators, Cisco’s key solution areas, and project their shared value proposition

Align each company’s marketing and sales activities


Create a microsite with interactive experience themed around a colorful and magical conductor named MC Rockit, organized around joint value proposition of ePlus and Cisco

Redesign + create key solution collateral to adhere to program theme and provide a more consistent user experience

Drive traffic to experience via paid and social media channels

Integrate registration for a free technical readiness assessment and a demand-gen program with strategy, messaging, collateral, and solution-specific content