Develop an innovative, attention-grabbing way to help sales initiate and continue meaningful conversations with customers about ransomware, its proliferation, the threats, and move them along the Buyer’s Journey
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Break through Zoom fatigue
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Build a turnkey program for future expansion to additional regions

Developed and executed an online cyber-spy puzzle game where players had to follow clues and solve puzzles in pursuit of bad actors who were threatening to release ransomware
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Placed an emphasis on engagement with establishing ongoing promotion, leaderboards, continuous story elements, and prizes to win along the way
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Created a robust suite of program related materials, including email sequences, banners, social graphics, social copy, presentation slides, e-signatures, Zoom backgrounds, and promotional videos
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Designed the game to allow adoption / deployment outside of North America