ePlus Rubrik Case Study

ePlus + Rubrik | Partner Marketing Program


Develop a multi-touch, strategic partner marketing program for the ePlus and Rubrik partnership to move customers through the buyer’s journey

Expand the narrative on data protection from traditional backup to ransomware recovery, better security, data management, and immutability

Align each company’s marketing and sales activities


Create a microsite with interactive experience themed by conveying a bit of attitude based on the supreme confidence in the value of ePlus and Rubrik’s partnership, organized around joint value proposition of ePlus and Rubrik

Redesign + create key solution collateral to adhere to program theme and provide a more consistent user experience

Drive traffic to experience via paid and social media channels

Integrate registration for a free technical readiness assessment and a demand-gen program with strategy, messaging, collateral, and solution-specific content