Develop an innovative, attention-grabbing way to help sales initiate and continue meaningful conversations with customers about ransomware, its proliferation, the threats, and move them along the Buyer’s Journey
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Break through Zoom fatigue
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Build a turnkey program for future expansion to additional regions

Developed and executed an online gamification experience where players had to follow clues and solve puzzles in pursuit of bad actors who were threatening to release ransomware
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Placed an emphasis on engagement with establishing ongoing promotion, leaderboards, continuous story elements, and prizes to win along the way
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Created a robust suite of B2B content marketing materials, including eNurture campaigns, banners, social graphics, social copy, presentation slides, e-signatures, Zoom backgrounds, and promotional videos
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Designed the game to allow adoption / deployment outside of North America