B2B direct mail marketing collage; 80's style visuals, walkman gift with B2B marketing materials, banners, social media

Veritas | Looking Back to Move Forward

Objective

Create a fun DM piece that opens the eyes of customers who are still using tape for long-term data retention (LTR)
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Promote Veritas LTR solutions as superior to tape
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Increase sales pipeline for Veritas LTR solutions

Solution

B2B direct mail marketing agency, Mahalo, developed an 80s-themed concept that emphasized the outdated idea of using tape
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Mail Walkman-like players with an audiotape spoofing a Casey Kasem-type countdown poking holes in a tape solution
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Produce postcard, infographic, and social media ads to support the campaign