Develop a dynamic, multi-touch, B2B partner marketing program for Dell Technologies and ePlus to raise awareness about the partnership and position them as the leaders in the digital infrastructure space.
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Educate target audiences about their combined solutions and services, and promote them as the most effective way organizations can boost performance to compete today, and tomorrow.
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Engage target customers and prospects about the program in creative ways to generate qualified leads and move them through their respective buyers’ journeys.
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Improve go-to-market strategy and materials to forge stronger alignment within and between the two companies.

Develop a strategic, creatively-themed experience centered around elite triathlons. Like the preparation, coaching, and tools top athletes require to compete, organizations too need powerful, seamless technologies to lead their industries.
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Create a robust demandgen program, centered around a dynamic, triathlon-themed microsite experience, which includes unique content assets), eNurture and paid ad campaigns, sales enablement materials, and field marketing tactics.