Race to the Future | Demand Generation Program


Develop a dynamic, multi-touch, B2B partner marketing program for Dell Technologies and ePlus to raise awareness about the partnership and position them as the leaders in the digital infrastructure space.

Educate target audiences about their combined solutions and services, and promote them as the most effective way organizations can boost performance to compete today, and tomorrow.

Engage target customers and prospects about the program in creative ways to generate qualified leads and move them through their respective buyers’ journeys.

Improve go-to-market strategy and materials to forge stronger alignment within and between the two companies.


Develop a strategic, creatively-themed experience centered around elite triathlons. Like the preparation, coaching, and tools top athletes require to compete, organizations too need powerful, seamless technologies to lead their industries.

Create a robust demandgen program, centered around a dynamic, triathlon-themed microsite experience, which includes unique content assets), eNurture and paid ad campaigns, sales enablement materials, and field marketing tactics.