GitLab | Lead-Generation Campaign


Develop a comprehensive digital marketing program to raise awareness of and generate qualified marketing leads for automated software delivery

Educate target audiences on the many benefits automated software delivery can bring to their organization

Position GitLab as the most comprehensive, value-rich offering of its kind on the market


Took a flexible approach to the creative that allowed us to put distinct value-adds into campaign headlines for quick, clear communication of product benefits

Created a multi-dimensional program with social media ads pointing users to a central hub/microsite populated with curated content

Structured microsite to clearly lead users through the buyer’s journey phases of Awareness, Consideration, Preference, and Trial

Measured paid media performance, content engagement, and top account interactions to ascertain campaign effectiveness