Develop a multi-touch, strategic partner marketing program for the ePlus and Rubrik partnership to move customers through the buyer’s journey
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Expand the narrative on data protection from traditional backup to ransomware recovery, better security, data management, and immutability
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Align each company’s marketing and sales activities

Create a microsite with an integrated marketing campaign themed by conveying a bit of attitude based on the supreme confidence in the value of ePlus and Rubrik’s partnership, organized around joint value proposition of ePlus and Rubrik
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Redesign + create key solution collateral to adhere to program theme and provide a more consistent user experience
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Drive traffic to experience via paid and social media channels
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Integrate registration for a free technical readiness assessment and a demand-gen program with strategy, messaging, collateral, and solution-specific content