GitLab | Lead-Generation Campaign
Objective
Develop a comprehensive integrated marketing program to raise awareness of and generate qualified marketing leads for automated software delivery
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Educate target audiences on the many benefits automated software delivery can bring to their organization
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Position GitLab as the most comprehensive, value-rich offering of its kind on the market
Solution
Took a flexible approach to the creative that allowed us to put distinct value-adds into campaign headlines for quick, clear communication of product benefits
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Created a multi-dimensional program with social media ads pointing users to a central hub/microsite populated with curated content
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Structured microsite to clearly lead users through the buyer’s journey phases of Awareness, Consideration, Preference, and Trial
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Measured paid media performance, content engagement, and top account interactions to ascertain campaign effectiveness
Whether you want to build something from the ground up or inject transformative energy into an existing program, we’ll move you in the right direction.