Develop a comprehensive integrated marketing program to raise awareness of and generate qualified marketing leads for automated software delivery
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Educate target audiences on the many benefits automated software delivery can bring to their organization
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Position GitLab as the most comprehensive, value-rich offering of its kind on the market

Took a flexible approach to the creative that allowed us to put distinct value-adds into campaign headlines for quick, clear communication of product benefits
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Created a multi-dimensional program with social media ads pointing users to a central hub/microsite populated with curated content
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Structured microsite to clearly lead users through the buyer’s journey phases of Awareness, Consideration, Preference, and Trial
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Measured paid media performance, content engagement, and top account interactions to ascertain campaign effectiveness