Objective
Win the hearts and minds of a small, hyper-focused number of key accounts doing business with Rubrik’s biggest partners.
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Successfully communicate Rubrik’s Unique Value Proposition, POV, and value Rubrik brings to specified accounts.
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Ultimately, get buy-in from partner on sales motion to approach and jointly sell to end customer.
Solution
Developed Mission Unstoppable, a unifying creative theme that resonates with target audiences, demands awareness, and creates a sense of urgency.
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Created a comprehensive suite of marketing and sales materials, including eBooks, Infographics, Video, SWOT analysis, and PPT primer to highlight the business opportunity.
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Developed personalized interactive iPad experience shipped in Mission Impossible style briefcase.
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Established a scalable, repeatable partner-marketing model to simplify execution across multiple partners.
Whether you want to build something from the ground up or inject transformative energy into an existing program, we’ll move you in the right direction.