Objective
Win the hearts and minds of a small, hyper-focused number of key accounts doing business with Rubrik’s biggest partners.
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Successfully communicate Rubrik’s Unique Value Proposition, POV, and value Rubrik brings to specified accounts.
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Ultimately, get buy-in from partner on sales motion to approach and jointly sell to end customer.
Solution
Developed Mission Unstoppable, a unifying creative theme that resonates with target audiences, demands awareness, and creates a sense of urgency.
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Created a comprehensive suite of marketing and sales materials, including eBooks, Infographics, Video, SWOT analysis, and PPT primer to highlight the business opportunity.
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Developed personalized interactive iPad experience shipped in Mission Impossible style briefcase.
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Established a scalable, repeatable partner-marketing model to simplify execution across multiple partners.