Develop an innovative, attention-grabbing way to tell the “proven and modern” story of Dell Technologies data protection solutions
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Ensure the creative can adapt for use in new product launches, product updates, sales collateral, and event support for the next several months or longer
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Break through the clutter of talking heads and standard motion graphics with something fresh the audience doesn’t usually see

Create a B2B marketing program utilizing two animated characters personifying the two main qualities of “proven” and “modern” who can talk engagingly about their two viewpoints
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Make them anchors of a fictional news magazine-type of show that allows for various ways to convey information while injecting some lighthearted humor
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Support/promote characters and their messages with social media and a digital brochure