Develop a memorable, omnichannel campaign to promote the Dell Data Lakehouse and raise awareness around the tech product launch.
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Inspire confidence among prospective clients who are looking to modernize without disruption, optimize their IT experience, and infinitely scale performance by showcasing Dell’s longevity in the marketplace and resulting expertise.
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Demonstrate how, in becoming a Dell Data Lakehouse client, these professionals can accelerate insights, enhance productivity, and future-proof their data.

Draw target customers further into the Dell value proposition through alliteration and visual metaphor and the use of photography and Dell’s newly refined color palette.
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Drive demand through the use of social tiles, banners, convention and roadshow booth materials, dynamic B2B infographics, and other marketing collateral to open the door to a sales conversation.