Establish a cohesive, partner-first marketing program that elevates the Red Hat–Cisco partnership.
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Build a multi-touch program that educates customers, prospects, and Channel partners on joint solutions while emphasizing choice, performance, and flexibility.
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Enable channel partners to scale reach and impact by providing campaign materials through Cisco’s website and Cisco Marketing Velocity for easy activation.

Developed the Clear path. Open road. creative concept to show how Red Hat and Cisco help customers adopt AI and virtualization on-premises while addressing cost, security, and performance challenges.
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Created a unified content and messaging framework to simplify understanding of joint solutions and position Red Hat as the application management expert and Cisco as the networking leader.
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Built partner-ready enablement tools including co-branded guides, FAQs, and outreach templates to make it easy for internal teams and channel partners to sell joint solutions.
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Produced customer-facing content for every stage of the buyer journey from thought leadership to solution briefs and proof-point assets.
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Hosted all materials on Cisco’s customer site and Cisco Marketing Velocity to centralize information, establish a single source of truth, and enable partners to extend reach.
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Highlighted the joint value proposition of choice, flexibility, and performance while increasing awareness and adoption internally and externally.