Implement a strategic, partner-led marketing approach that supports Red Hat’s shift toward a partner-driven sales model and elevates the value of the 25-year Red Hat + Dell partnership.
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Develop a unified, flexible campaign framework that raises awareness at both the brand and solution level while guiding customers through intentional, prescriptive buyers’ journeys.
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Align Red Hat and Dell sales and marketing teams around shared messaging, audiences, and content needs to streamline execution and drive momentum across multiple product-level campaigns.

Conducted a full discovery phase, including a detailed asset audit and SME interviews across Red Hat and Dell, to identify gaps, opportunities, and audience insights that would shape the strategic foundation.
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Built brand-level and solution-level buyers’ journeys to define what messages each audience needed at each stage, ensuring a coordinated, customer-minded path from awareness to conversion.
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Developed Full Ease Ahead, a unifying creative theme that reinforces trust, ease, and co-engineering while bringing together Dell Private Cloud for Red Hat OpenShift, Dell Telecom Infrastructure Blocks for Red Hat, and joint AI solutions under one strategic campaign.
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Created a comprehensive suite of sales education and activation tools, including solution guides, FAQs, grab-n-go outreach assets, and branded presentations, to help Red Hat and Dell teams engage prospects with confidence.
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Produced customer-facing thought leadership, mid-funnel solution content, and bottom-funnel proof points to support every phase of the buyer’s journey and drive measurable action.
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Established a scalable, repeatable partner-marketing model that simplifies execution, strengthens alignment, and makes it easier for teams to sell joint solutions and accelerate pipeline across regions and segments.