According to research from ZINFI, as much as 60% of Marketing Development Funds (MDF) goes unused every quarter. That’s money earmarked for growth that never gets the chance to do its job.
Putting that funding to work means identifying the right opportunity with the partner, then having the time and resources to carry it all the way to market. Unused MDF often exposes the gap between what partners need to lead and what they have the capacity to take on.
That’s where Mahalo’s MDF know-how and partner marketing expertise come together. Whether we’re starting with an established GTM play or building from the ground up, we help partners:
Make MDF easier to navigate
Plan within MDF guidelines, timelines, and PoP requirements from the start.
Make it partner-led
Bring the joint value to life in a campaign that feels distinctly theirs.
Make it GTM-ready
Build every campaign component to the partner’s specs, ready for their team to launch.
More MDF gets used when partners are set up to lead. That means less funding left on the table and more of it driving the visibility, engagement, and pipeline it was intended for.
Ready to put more MDF to work?