Develop an engaging, multi-dimensional B2B partner marketing program for the VMware/SHI partnership
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Drive demand gen and awareness between and among partners’ sales teams, existing customers, and new prospects
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Improve alignment among partner stakeholders both inter-organizationally (Marketing + Sales) and intra-organizationally (SHI + VMware)

Create an experiential microsite as the program hub/destination that marries the idea of innovation at work in the partnership to the physical work of a construction site and tie this concept to the partnership’s value proposition
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Populate the hub with curated, redesigned assets that support the concept, provide a consistent user experience, and track to the buyer’s journey
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Drive traffic to the hub via paid and social media channels
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Create a marketing nurture path for internal audiences to socialize the campaign, raise awareness of partner capabilities, and foster alignment around messaging