AI has become the newest collaborator in tech and creative spheres. At Mahalo, we’re exploring what it means to embrace this technology — both as innovators and as stewards of impactful creativity.
We use AI as a thought partner. With conversational AI platforms like ChatGPT or Gemini, we enhance and make our ability to brainstorm, create moodboards, make quick copy changes even more efficient. This virtual brainstorming and ideation process is not a substitute for our human to human collaboration, of course.
We also use AI in the creative cycle. Built-in features within programs like the Adobe Suite help us scale production by quickly recoloring or expanding layouts. We also explore generative AI for unique visuals in specific cases. Features of AI and GenAI are only explored when they align with a client’s brand standards.
As an Ai-ready agency partner that embraces the use of AI, we find that we maintain two perspectives while reflecting on it and while actually using it.
Perspective One: Enthusiastic
At Mahalo, we see AI as an accelerator for imagination and impact. It’s a tool that expands what’s possible — helping us move efficiently and ideate expansively. By weaving AI into our creative and strategic processes, we can unlock new ways to deliver value for our clients: sharper insights, scalable workflows, and more time spent on the work that inspires connection and drives results.
That means we’re using large language models to enhance brainstorming and as a thought partner, within built-in Adobe tools for ease of graphic creation, or for documents that need to be edited by non-designer folk that make handoffs more smooth, to name a few use cases.
Perspective Two: Realistic
As AI is quickly evolving with many new tools, it’s important to be thoughtful with its utilization. We bring AI into our work where it adds value. We believe strategy and story should lead, and AI should follow.
Without thoughtful and intentional best practices established, teams may use AI inconsistently, use AI unethically, or risk brand integrity. For clients, that can feel overwhelming — and for creative partners and clients alike, it can distract from what matters most: telling meaningful, impactful stories.
Realenthusiastic
I know you thought you were getting our two perspectives. Meet perspective number three, the combo.
It is not unrealistic to believe the enthusiastic and realistic perspectives are somewhat contradictory, but they balance each other. Innovation without intention can lose purpose, and caution without curiosity can be restrictive. At Mahalo, we move forward with both in harmony, guided by our values and our passion in the production of meaningful work and impactful story telling.
For Mahalo, AI is a partner that helps us enhance exploration and optimize workflows. It helps us accelerate ideas and explore new creative directions, while keeping the business story, and human intuition, at the center. As your AI-ready agency partner, our commitment remains clear: to lead with curiosity and transparency, create with purpose, and deliver outcomes that balance human creativity with intelligent innovation that is true to the client and the brand.
