Putting the execution cart before the horse is never productive. That’s why Mahalo has such a thorough discovery process. It’s a series of critical steps that ensure all the pieces of your strategy fit together seamlessly, and that the creative based on that strategy makes lasting impressions.
This may or may not surprise you, but Mahalo consistently encounters understaffed marketing teams. This often leads to left hand/right hand disconnects, information silos, inconsistent messaging, and duplication of efforts across an organization.
During discovery, we roll up our sleeves and talk to stakeholders horizontally across functions and vertically across roles. We perform deep audits to identify gaps. And we push forward on behalf of all parties. This foundational work uncovers insights that drive a clear, strategic path forward by generating the clarity and cohesion critical to an intelligent GTM. Here are a few ways our discovery process manifests:
