How many times do you hear people say, “I’m a visual person.” Spoiler alert: Everyone is a visual person. Especially in today’s world, where customers demand instant info, delivered on their own terms. As one of the most powerful tools in B2B marketing, short-form video is the perfect way to give it to them. Used strategically, video delivers impressive ROI via engaging content that delivers your message on three levels: audio, visual, and emotional. Plus, with a few quick edits you can easily repurpose a video for social media and increase that ROI even more. That’s high-impact.
Check out three examples of how we’ve aligned the short-form video format with client objectives and the buyer’s journey to effectively engage the audience in specific ways.
A 30-sec energetic video like this one is great for generating buzz early in the buyer’s journey.
The strong analogy and animated graphics in this video simplify a complex product and seed interest for sales follow-up.
This series of quick-hit videos created for Instagram takes a fresh approach to an otherwise stodgy subject for maximum engagement and feel-good brand vibes.
