
Partner marketing is huge today and for good reason. The co-engineered, pre-tested, fully integrated solutions at the center of these programs need and deserve a marketing effort that’s just as engineered (strategic) and integrated (effective) as the advanced technology they tout.
Mahalo’s approach to partner marketing starts with our discovery process to ensure the program highlights the unique value of the partnership, showcases each partner’s strengths, and aligns with their business goals. We then work directly with the partners to craft multi-phase marketing programs that drive awareness and demand. These programs are built to scale, flexible enough to both evolve as the joint offerings grow and incorporate third-party selling partners, and designed to have legs for the long term.