Imagine scaling personalized marketing campaigns in seconds, fueling creativity with ease, and analyzing customer data with unparalleled efficiency. That’s the power of GenAI, and it’s revolutionizing the marketing landscape.
GenAI as a tool.
At Mahalo, we’ve introduced GenAI into our creative process to help us deliver the surprising, innovative, creative campaigns you’ve come to expect. Whether we’re…
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sparking our creative energy with inspirational imagery,
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boosting design time and space by making tedious tasks easier,
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tailoring campaigns based on audience segment, or
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drafting Mahalograms (ahem).
We’re leaning in. Our findings? With human guidance* GenAI is an incredible tool.
And it’s not just us.
Investment company Vanguard Institutional personalized their B2B messaging using AI. Their AI-drafted LinkedIn posts delivered a click-through rate 15.76% higher than the control message.
Ketchup giant Heinz developed an entire award-winning ad campaign using only AI-generated images. They garnered 1.15 billion impressions. And it’s a rad campaign.
Instacart introduced an in-app AI-powered search. The new feature leverages GenAI’s natural language abilities to deliver a personalized experience for their customers. Which wine goes best with fish? Instacart knows.
GenAI is powerful, and its possibilities are virtually limitless. Think of it as a brainstorming partner, leveraging data to supplement human imagination, intuition, and strategic vision.
*Human guidance? Definitely a must. GenAI’s draft of this email had a dinosaur theme.
