Gain clarity and alignment across teams to build a unified, actionable foundation for a large-scale GTM initiative supporting Partner Practice Accelerator partners selling OpenShift Virtualization.
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Understand existing gaps, challenges, and opportunities by conducting a comprehensive audit of current sales and marketing assets, as well as targeted stakeholder interviews.
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Develop a strategic blueprint that simplifies a complex buyer journey, aligns all messaging and outreach, and empowers partners to raise awareness, generate demand, and drive conversions with confidence.

Assessed existing sales and marketing assets to understand gaps, strengths, and opportunities for partner-focused outreach.
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Led in-depth stakeholder interviews with Red Hat and partner SMEs to surface real challenges, opportunities, and team priorities, ensuring the initiative was grounded in authentic, cross-functional insights.
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Mapped the entire buyer journey by audience, challenge, and stage to clarify which messages should reach which customers, at what moment, and for what purpose, creating a shared GTM direction.
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Built the first-of-its-kind Partner Practice Accelerator OpenShift Virtualization initiative: a flexible, customizable, easy-to-deploy outreach framework designed to meet customers where they are, reduce partner lift, and enable repeatable, scalable campaigns across teams and regions.
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Delivered a partner-ready GTM playbook, a one-stop shop for OpenShift Virtualization selling, supported by concierge services for design, copywriting, and co-branding to help partners quickly activate high-impact campaigns and drive measurable results.