“I didn’t have time to write a short letter, so I wrote a long one instead.”
— Mark Twain (or was it Blaise Pascal?)
There have been plenty of debates on who wrote these words, but the idiom has transcended time for one simple reason: brevity is best.
It’s a great reminder in a world where content creation is skyrocketing while attention spans are free-falling.
How do you break through the noise? By keeping things short and sweet.
Mahalo’s approach to thoughtful marketing includes leading with the core message, or keeping business in the front, as we like to say. Here’s how we do it:
In today’s competitive landscape, purchase decisions aren’t made overnight. Studies show that the time it takes for buyers to commit to a B2B purchase is steadily increasing.
Like with all relationships, building trust takes time. The rule of seven is still relevant for a reason – consistent, valuable interactions improve familiarity and credibility with customers.
Great content isn’t what you add – it’s what you cut. Stephen King famously wrote about using the 10 percent rule for editing.
Think about iconic brand slogans and one-liners. They stand out because they’re concise and catchy. That’s good editing at work.
At Mahalo, we love collaborating with brands to refine their message and amplify with intention. Creating purpose-driven campaigns breaks through the noise to elevate brands while entertaining and educating audiences.
