Unless you happen to be on a reality show, this isn’t a great opening line. In real life, if you tried to start your personal relationships like this, you’d probably…not have many personal relationships. It takes time to get to know someone, figure out compatibility, and take steps forward when you both are ready.
The B2B company-customer relationship is no different.
Discovery is the essential first step in building a strategic marketing campaign that meets potential customers where they are and leads them through the buyer’s journey. Discovery answers five critical questions:
This isn’t an easy task – it takes time, discipline, and a willingness to get input from a variety of people at your organization. But it’s worth it. Armed with this information, your marketing campaign will be strategic and tactical, as well as compelling and enduring. And, because you’re giving prospects the info they’re looking for, your customer interactions will be more of a …Love Connection. (See what we did there?)
At Mahalo, we have a proven methodology for uncovering the hidden nuggets of truth that lead to an effective campaign or program. We like to call it Discovery-as-a-Service, and it’s an integral part of what we do. Through interviews, audits, epic creative, and analysis, we build the foundation for compelling campaigns that make an impact.
Ready to have your eyes opened? Give us a call and let’s get some real-world results.
