Develop strategy and theme for an IoT GTM campaign initiative
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Develop unique launch content for two new IoT products
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Package all launch and campaign-related content in a single execution guide for easy access and use by local event marketing teams

Create campaign look and feel with brand guidelines for global marketing teams to follow and ensure consistency
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Create an interactive “Campaign in a Box” with simple execution instructions and hotlinks to assets needed to duplicate promotional campaign and launch events locally
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Create a mobile app for live events with six interactive Augmented Reality animations that showcase VMware’s role in the IoT, and integrate 360-degree technical demos for instant access to drill-down information upon request
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Produce five videos showcasing key industry IoT use cases
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Create promotional materials: web banners, program ads, tchotchkes
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Produce campaign collateral: infographic, keynote address, solution brief, datasheets, and white paper