VMware Cloud Foundation | Website Optimization

VMware Cloud Foundation | Website Optimization


Objective

Redesign existing web page for flagship software VMware Cloud Foundation to reflect key product innovations and to support aggressive sales initiatives

Optimize the page for SEO and SEM to increase traffic

Update supporting assets on the page to reflect evolved product messaging

Solution

Rework page hierarchy to leverage popular content that better highlights VCF business value and drives greater engagement

Produce new overview video focused on product benefits

Develop page banner creative for A/B testing to increase conversions from page

Redesign/update key product collateral to adhere to design standards and provide a more consistent user experience

Create SEO-focused child pages featuring customer stories and product use cases to increase organic traffic and move users further along the buyer’s journey