Redesign existing web page for flagship software VMware Cloud Foundation to reflect key product innovations and to support aggressive sales initiatives
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Optimize the page for SEO and SEM to increase traffic
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Update supporting assets on the page to reflect evolved product messaging

Rework page hierarchy to leverage popular content that better highlights VCF business value and drives greater engagement
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Produce new overview video focused on product benefits
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Develop page banner creative for A/B testing to increase conversions from page
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Redesign/update key product collateral to adhere to design standards and provide a more consistent user experience
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Create SEO-focused child pages featuring customer stories and product use cases to increase organic traffic and move users further along the buyer’s journey