VMware Benefits | Reinvigorating Employee Communications
Objective
Generate awareness of and participation in VMware’s annual Open Enrollment among U.S.-based VMware employees
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Showcase important new employee benefits programs as well as key changes to existing ones
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Continually communicate and emphasize enrollment period dates to drive employees to make their required elections on time
Solution
Develop umbrella creative campaign concept and theme capable of communicating clearly and consistently across platforms and touchpoints
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Design and produce as series of integrated campaign communications, including the Open Enrollment microsite and related content streams, a series of short videos, on-campus digital and physical signage, email and web banners, and various digital announcement communications