Create excitement and a must-attend vibe for annual user group events around the world
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Create a relevant brand that connects with audience and apply it consistently across all deliverables
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Make the registration experience more streamlined for users and more efficient for event organizers

Rename user group event series
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Establish a clear brand hierarchy to reflect EMC, this division’s new “umbrella” brand, and their user group event series
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Create promotional email campaign driving attendees to registration page
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Branded registration page and city-specific sub-pages for easy sign-up
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Support with branded event collateral and giveaways
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Interactive, step-by-step Event-in-a-Box guide so local resellers can easily mount their own user group events