Develop a creative concept for the largest booth at the event
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Create a clear way to help attendees navigate between six key booth areas
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Incorporate innovative ways to attract and engage booth visitors

Extensive discovery with the 10 business units in the booth to ensure all event goals were met
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Write booth theme tied to all business goals and event theme
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Develop an AR-based wayfinding map that shows attendees where they’ve been and where they still need to go in order to qualify for a prize
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Work closely with booth production vendor to ensure booth layout and real estate created optimum traffic flow and clarity
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Design signage for all booth areas that clearly showed attendees where to go

Create a fun, eye-popping, motivational brand for the initiative
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Execute a unified look and feel across a suite of touch points that engages and inspires employees