Educate Dell EMC data protection customers and prospects on the breadth and depth of Dell EMC’s cloud capabilities
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Counter the perceptions that Dell EMC is not fully embracing cloud adoption and that competitors have richer or more complete cloud data protection offerings
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Communicate that Dell EMC is #1 in data protection and has enabled their entire portfolio to support any cloud use case

Perform extensive competitive analysis, with a focus on the top two competitors
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Develop specific talking points to directly refute each competitor’s claims
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Craft a social media strategy to support both Data Protection and Cloud Overview campaigns, for both paid and organic media
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Create two series of engaging tweets featuring animated GIFs
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Create a video communicating the value propositions of the extensive Dell EMC Data Protection portfolio
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Create an infographic highlighting the differentiating facts that make Dell EMC’s portfolio of solutions superior to others
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Add campaign assets to the Data Protection landing page on DellEMC.com so visitors can quickly and clearly grasp the benefits