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Dell EMC PowerOne | Launching the World’s First Truly Autonomous Infrastructure Solution
Objective
Develop a highly designed and remarkable look and feel for the PowerOne brand to reinforce its positioning as a ground-breaking, all-in-one, autonomous technology solution
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Clearly articulate and amplify PowerOne’s key benefits to educate target audiences about its unique differentiators, while continually reinforcing its overall value proposition
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Generate awareness, interest and purchase demand for the solution pre- and post-launch
Solution
Created a futuristic brand design and corresponding messaging to visually reinforce PowerOne’s positioning as the world’s first truly autonomous infrastructure
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Produced a compelling, multi-channel campaign that clearly articulates PowerOne’s key benefits and they work together to accelerate an organization’s shift from traditional operations to modern cloud outcomes