DataTorrent | Repositioning an Industry Pioneer
Develop a brand position that reflects the new business model and brings the executive leadership team’s vision to life
Differentiate DataTorrent in the market and position the company as an industry leader
Launch the first of several new products
Interview key stakeholders to capture a unified strategy and vision
Craft a new brand position and corporate messaging upon which all marketing materials can be built
Create company brochure, web banners, and video, and evolve website based on the new messaging
A website and suite of marketing materials that reflect the new business model, provide strong sales support, and serve as a template for the upcoming launch of several additional products.