Dell EMC Core Technologies Division | Social Media Strategy & Execution


Objective

Raise brand awareness and engagement

Gain high-quality, targeted followers

Strategically manage the ad buy

Drive URL clicks to website, blog posts, data sheets, videos and one pagers

Solution

Build and execute 34 strategic campaigns

Create innovative, engaging content with cinemagraphs, animated GIFs, charts/graphs, and video clips

Conduct extensive testing and revise creative/buy accordingly

Competitive audits to stay on top of news and trends

Impact

Overall YoY click-through rate increased 1,167%

Storage-themed content # of impressions +364% YoY

Click-through rate for protection-themed content +2,165% YoY