EMC Announcement Webcast | Live and Virtual Event Marketing


Objective

Design and produce live and webcast event to release EMC’s new management solutions

Solution

Develop “Mind the Gap” brand and messaging platform to work locally and play globally

Content development for keynote presentation and panel of experts

Capture and optimize live experience for next day video webcast

Impact

Established integrated story and platform for the year

Live event and webcast viewed by over 1,500