DataTorrent | Repositioning an Industry Pioneer


Objective

Develop a brand position that reflects the new business model and brings the executive leadership team’s vision to life

Differentiate DataTorrent in the market and position the company as an industry leader

Launch the first of several new products

Solution

Interview key stakeholders to capture a unified strategy and vision

Craft a new brand position and corporate messaging upon which all marketing materials can be built

Create company brochure, web banners, and video, and evolve website based on the new messaging

Impact

A website and suite of marketing materials that reflect the new business model, provide strong sales support, and serve as a template for the upcoming launch of several additional products.